Module 1: STRONG FOUNDATIONS

In this module, you'll learn the fundamental principles of effective copywriting, setting the stage for successful direct response campaigns.- How to use Awareness Stages to your advantage- Uncover the layers of market sophistication and how to tailor your messaging

Module 2: CONSUMER BEHAVIOURAL INTELLIGENCE

In this module, you'll learn unseen methods of audience data collection uncovering their deepest desires, and pain points to craft messages that drive sales.- 3 methods to gather audience data- The hottest data sources available on the internet today- How to collect and organize consumer data- How to use AI to automate analysis

Module 3: PRODUCT VALUE ANALYSIS

In this module, you'll learn how to properly break down and analyze a product to highlight its unique selling points and deep benefits, to find an edge in the market.- How to create ‘deep features’- How to create layers of ‘deep benefits’- How to trigger emotional responses through product breakdown- How to use competitors to SELL MORE

Module 4: COMPETITIVE INTELLIGENCE

In this module, you'll learn how to evaluate your competitors to identify opportunities and differentiate your direct response copy campaigns effectively.- Gaining an advantage over direct and indirect competitors- How to spy on their most successful campaigns- How to analyze and organize competitor data- Competitive intelligence templates

Module 5: COGNITIVE MANIPULATION DECODED

In this module, you'll explore the psychological principles that influence decision-making, enabling you to craft messages that effectively trigger deep psychological responses.- Using the ‘reptilian brain’ to your advantage- Mastering the Maslow's Hierarchy of Needs- How you can use the ‘4 core emotions’ to your advantage- Using cognitive biases with emotion

Module 6: NEURO-LINGUISTIC PROGRAMMING

In this module, you'll learn the arcane power of words, unlocking linguistic sorcery to hypnotize your audience. Discover the dark arts of direct response copywriting to leave your readers powerless to resist.- Dark psychology copywriting secrets- Easy to use formulas- Stacking techniques to multiply persuasive power- Instantly use the power of linguistic sorcery

Module 7: CONTENT BLUEPRINTING

In this module, you'll learn the essential techniques to strategically plan your copy, ensuring it is engaging and effective before you even write a single word.- How to define and use RIOA to maximize persuasion- The 5 subconscious questions- Using pseudocopy to create structure

Module 8: CRAFT & REFINE YOUR COPY

In this module, you'll synthesize all your research, psychological insights, and strategic planning to craft irresistible direct response copy. Prepare to see your words come alive, driving sales like never before.- The core copywriting structure- Objection handling and pain point aggravation- Editing and improving copy- Easy to use formulas

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You will receive the full course & lifetime access to any future updates after checkout

$149.99

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